Vanessa

Younger drivers are one of the highest risk groups on our roads and night time is when half their crashes happen. A quarter of the road toll results from crashes with young people.

The objective of the Vanessa program is to encourage young people to always look after each other to help reduce their risks on the road.

Vanessa communicates on a peer to peer level; to educate the audience about road safety in an engaging and non-threatening manner.

Program Strategy / click here

Activation Agency / Graffiti
Digital Agency / Bolster

Previous
Previous

Spokes x Motorcycling

Next
Next

Western Bulldogs