Cycling

Conscious that those that attend cycling events are both cyclists and drivers my cycling activation engages with both audiences - delivering the message that the road belongs to all of us - as does the responsibilities that come with it.

The objective of this activation is to reinforce safe cycling behaviours with cyclists, whilst also actively engaging with drivers on the legal requirements of safe passing distances of cyclists.

Partnerships / Cadel Evans Great Ocean Road Race, Cycling Australia, Cycling Victoria, TAC Race Torquay.

Activation Agency / Loco Group
Content Agency / Assemble
Creative Agency / SDWM