Drink, Drive
Drinking and Driving is still a key factor on Victorian roads. As a result, TAC has a number of partnerships which allow the opportunity to deliver important Drink, Drive messaging pre event, whilst conducting breath tests throughout and post event.
The objective of this activation is to reinforce that Drinking and Driving are better apart.
Partnerships / A Day on the Green, AFL, AFL Victoria, Country Racing Victoria, Melbourne Business Network, Melbourne Victory, Winemakers of Rutherglen.
Activation Agency / Loco Group
Content Agency / Assemble
Creative Agency / SDWM
If we all get home safely, everybody wins
TAC’s partnership with Country Racing Victoria allows TAC to engage with a regional audience across Victoria, encouraging the separation of Drinking and Driving at country race meets; because if we all get home safely, everybody wins.
